Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Leung, Wilson K. S., Lee, Kin Yi

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

- Cheung, Man Lai, Leung, Wilson K. S., Aw, Eugene Cheng-Xi, Koay, Kian Yeik

Driving COBRAs: the power of social media marketing

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., De Oliveira, Mauro Jose

Exploring consumer–brand engagement: a holistic framework

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Ting, Hiram

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Salehhuddin Sharipudin, Mohamad-Noor

The role of social media elements in driving co-creation and engagement

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit

Driving consumer-brand engagement and co-creation by brand interactivity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Jose de Oliveira, Mauro

Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J.

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

- Lau, Tommy, Cheung, Man Lai, Pires, Guilherme D., Chan, Carol

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Issues in consumer-based brand equity and agenda for future research

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., de Oliveira, Mauro Jose

Exploring the effect of social media marketing on consumer-brand engagement

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong

- Cheung, Man Lai